Lure-It - Concentrated Lure 500ml

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Lure-It concentrated lure - for possum, rodent, stoat, and feral cat control

Encourage pest animals to visit traps, bait stations, and bait sites with Lure-It – our range of strong-smelling lures for possum, rodent, stoat, and feral cat control.

Add a few drops of Lure-It concentrated lure to plain white flour to create a blaze (a strip of colour up a branch or tree trunk) near areas you want to attract target animals to. Or use it to revive the scent in our range of reusable cereal and terracotta trap lures.

Lure-It also comes in ready-to-use aerosols and pump bottles.

Choose from a range of scents

The hardest part is choosing which scent! 

  • Cinnamon
  • Aniseed
  • Jaffa
  • Clove
  • Lemon
  • Peanut
  • Orange
  • Raspberry
  • Peppermint
  • Passionfruit
  • Vanilla
  • Peanut
  • Salmon
  • Chocolate
  • Meat
  • Rabbit
  • Salmon
Feral cats
  • Meat
  • Rabbit
  • Salmon

For more options, see our range of possum, rodentstoat, and feral cat control products.


  • Convenient – small to carry and easy to use
  • Trials show it works – Lincoln University trials show a significant increase in pest interaction with bait stations and traps when Lure-It is used
  • Large or small-scale operations– it's used by professional pest controllers, farmers, and homeowners
  • Targeted – to the specific feeding preferences of possums, rats, stoats, and feral cats
  • Long-lasting
  • Transparent
  • A range of lure scents to choose